Amazon Relents, Puts Macmillan Books Back Online
Amazon.com and Macmillan Book Group have likely reached an agreement on price control, as the e-retailer relisted the publisher's titles over the weekend.Online retail giant Amazon.com has evidently settled its dispute with publisher Macmillian over the price of e-books, as Amazon had relisted the titles from the publishing house after removing them from its online store. The two companies had a disagreement over Macmillan's request for control of pricing and the ability to offer different books at different prices. Amazon currently prices all books at $9.99. Though the terms of the agreement between Amazon and Macmillian are not yet known, it suggests other publishing houses may make the same requests on e-book pricing.
Leading the way in that movment are Macmillian, Hachette Book Group and HarperCollins. Last week, the chairman and CEO of Hachette Book Group has issued a memo outlining Hachette's desire to control its own pricing. In the memo, CEO David Young explains that a new pricing model has been under consideration for some time. "We're willing to accept lower return for e-book sales as we control the value of our product-books, and content in general," Young explained in the memo. "We're taking the long view on e-book pricing, and this new model helps protect the long-term viability of the book marketplace."
In a recent sign that Amazon is taking note of the latest competitor, the company reportedly acquired Touchco, a small startup focusing on multitouch technology, in a deal that if confirmed would allow the online retailer to draw on new technology for its line of Kindle e-readers. Specifically, Touchco's technology allows for an unlimited amount of touch inputs to be made simultaneously on a screen.