Technology Assurance Group and Apparent plan to offer businesses UC performance management education.
Apparent Networks, a provider of remote performance management solutions,
today announced a technology alliance with Technology Assurance Group, an
international organization of independently owned unified communications
companies. Together, Apparent Networks and TAG
plan to deliver RPM services, education and
support to TAG members.
Apparent Networks' PathView Cloud provides network engineers with a remote
management and performance solution that enables users to proactively assess
network health, continuously monitor network and application performance, and
troubleshoot problems remotely. Together, PathView Cloud and the AppView Voice module
are designed to ensure successful UC deployments by generating and measuring
real voice traffic. AppView gives network managers visibility into how an
application will perform on any network, including the impact of all security
and traffic shaping technologies.
"We are looking forward to working with TAG
and supporting their initiatives to enable members with the innovative
technology solutions and educational resources they need to effectively and
profitably deliver UC applications such as VOIP [voice over IP] and video,"
said Jim Melvin, CEO of Apparent.
TAG works closely with members to assist
business owners who deliver unified communication solutions to the small to
medium-size business (SMB) marketplace to reach the leading edge of business
processes, technology and management. With resources focused on the selling
process, business and management practices, and other industry insight, TAG
provides knowledge and support to its members. Together, TAG
and Apparent Networks said they plan to support the business growth and profit
of the TAG membership.
"Apparent Networks provides an exceptional remote performance management
solution that will greatly aid TAG members
when deploying IP-based solutions to their customers," said Brian Suerth,
executive vice president and partner of TAG.
"TAG members are the top UC companies
in the industry, and partnering with Apparent Networks gives them another point
of differentiation versus their competition."
Earlier this month, Apparent and sales and marketing consultancy
MSPexcellence announced a business coaching and partner productivity program
for managed service providers (MSPs). The program is designed to accelerate the
revenue growth of Apparent Networks' partners with tools that enable MSPs to
establish an effective and efficient sales and marketing operation within their
The MSPexcellence business-coaching program takes the MSP partner through
the phases of establishing a professional sales and marketing operation within
their business. The program emphasizes the principles of selling value,
generating quality leads and managing the sales process like a science with key
metrics to track progress and accurately project revenue growth.
"The increased dependency on performance-sensitive voice and data
applications has created an enormous business opportunity for MSPs to ensure
their customer networks are fully optimized for performance, availability and
cost efficiency," said Melvin. "To capitalize on this opportunity,
the MSP needs to combine excellent technology with excellent sales and
marketing execution. Our partnership with MSPexcellence adds the critical
business tools for building a successful MSP business based on our award-winning
Nathan Eddy is Associate Editor, Midmarket, at eWEEK.com. Before joining eWEEK.com, Nate was a writer with ChannelWeb and he served as an editor at FierceMarkets. He is a graduate of the Medill School of Journalism at Northwestern University.