Apple catches up to companies such as HP, Xerox, Epson and Ricoh by offering mobile printing for the iPad and iPod.
The announcement
by Apple that the company is releasing the beta version of its AirPrint
wireless printing for iPad, iPhone and iPod Touch, a key component of
Apple's iOS 4.2 software update, illustrates the extent to which the
ability to print wirelessly is being taken by hardware and software
developers alike. Although Apple's products don't find their way into
the offices of SMBs (small to medium-size businesses) nearly as often
as brands such as HP, Dell and countless others, the capability to
print wirelessly, and particularly from your mobile device, is becoming
of greater importance for OEMs and users alike.
Apple announced Hewlett-Packard printers would be the first to
support AirPrint, with compatible devices to include HP Photosmart,
Officejet Pro and LaserJet Pro series ePrint-enabled printers. However,
HP offers its own line of printers offering Bluetooth wireless
technology, and many more HP printers can be upgraded to support
Bluetooth with the purchase of the HP bt500 Bluetooth Adapter. HP notes
on its mobile printing Website that while many phones no longer
require any further steps, some phones require users to pair their
devices prior to printing for the first time.
In May, Ricoh introduced an application
for Research in Motion's BlackBerry smartphones, which allows
users to employ mobile printing. The Ricoh HotSpot Printing application
allows the forwarding of documents via e-mail or upload from a URL to a
HotSpot printing device. There are no drivers to download. Users just
need a Web-enabled laptop or smartphone to print to a Ricoh HotSpot
printer. Users also have a print option inside their BlackBerry e-mail
client allowing the ability to search for and print to publicly
available Ricoh HotSpot-enabled printers powered by PrinterOn.
Epson America, a provider of superior performing desktop printing
solutions, and Thinxtream Technologies recently announced a mobile
printing application called PrintJinni for Epson that allows iPhone,
iPod touch and iPad users to print Microsoft Word, Excel, PowerPoint,
PDF and JPEG files from an e-mail account to any WiFi-enabled Epson
all-in-one. The two companies are pitching PrintJinni for Epson as an
all-inclusive productivity tool that allows users to download, display,
preview, and print e-mail attachments that maintain accurate
formatting.
Finally, while mobile printing technology is still in the nascent
stages, and it will likely take some time before the technology
trickles down across the entire spectrum of printer and mobile handset
makers, many are actively getting in the game at the enterprise level:
Xerox's mobile print services offerings recently expanded
through a collaboration with Proctor & Gamble, which will allow
P&G employees to print documents from a variety of smartphones.
Using any smartphone device, employees can send documents to a secure
server or cloud. Documents are held in the cloud until the employee
walks up to any printer in the network and enters a code to release the
prints.The mobile print solution is the first result of the Xerox and
P&G Innovation Council, created to explore future work and
technology trends and to design solutions that will benefit the P&G
business.
Nathan Eddy is Associate Editor, Midmarket, at eWEEK.com. Before joining eWEEK.com, Nate was a writer with ChannelWeb and he served as an editor at FierceMarkets. He is a graduate of the Medill School of Journalism at Northwestern University.