Baltimore, New Orleans, San Francisco Lead in Twitter Tourism
A report from DCI found the top five cities using Twitter to draw visitors to their convention and tourism centers are Baltimore, New Orleans, San Francisco, Tampa Bay and Fort Lauderdale.Destination marketing firm Development Counsellors International, which specializes in tourism and economic development marketing, announced the results of a report on how destination organizations are leveraging social networking site Twitter to draw interest and visitors to their cities. Baltimore, Fort Lauderdale, New Orleans, San Francisco and Tampa Bay are the top U.S. destinations to market their cities via Twitter, the report found. The study's objective was to determine how destination organizations-generally the Convention and Visitors Bureaus (CVBs)-are leveraging one of the fastest-growing social media tools, Twitter, to market their communities and create a dialogue among potential visitors. With the growth of the social networking site and its ability to deliver real-time information to millions of people instantly, the report concluded Twitter is a service that individuals and businesses across many industries are embracing. For the travel industry, estimates claim that more than 300 CVBs have Twitter accounts.
DCI analyzed and compared nearly 3,000 tweets posted by the largest CVBs in the United States during a 30-day period from May 1, 2009, to May 31, 2009. These groups represent the major destinations (by population) in the nation's top 50 Metropolitan Statistical Areas (MSAs). The report said marketing effectiveness goes beyond the amount of followers or updates a CVB makes. While the "Tweet Elite" did have large numbers of followers and updates, they also ranked highest in connecting with potential visitors, community partners and other important constituents.