Barnes and Noble Says Nook E-Reader a Best Seller
Strong sales of Barnes & Noble's Nook e-reader suggest digital books are here to stay.Book seller Barnes & Noble announced that with millions of Nook e-reading devices sold, the line has become the company's biggest bestseller ever in its history. The new Nook color Reader's Tablet, introduced just eight weeks before Christmas, is the company's No. 1 selling gift of the holiday season. Barnes & Noble also announced that it now sells more digital books than its large and growing physical book business on BN.com. The company said demand for the Nook color reader remained high following the product's introduction in late October through the holidays, and sales have continued to exceed the company's expectations. The company said it also experienced "robust" sales for its line of Nook 3G and WiFi devices, which feature an E Ink display and a color touch screen for navigation. The Nook color is the first full-color touch e-reader tablet that integrates books, magazines and newspapers in a device that weighs less than a pound. It features a 7-inch VividView color touch screen.
The company also reported record holiday sales from its 2 million title catalog, including nearly 1 million Nook digital books purchased and downloaded on Christmas day. Through Barnes & Noble's eReading offerings, customers can buy and read their Nookbooks on a range of platforms, including Nook color, Nook 3G and WiFi, and using Nook apps on devices including iPad, iPhone, Google Android smartphones and more. Among the best-selling titles of the holiday season were James Patterson's "Cross Fire," Stieg Larsson's "The Girl with the Dragon Tattoo," "The Confession" by John Grisham and "Decision Points" by former U.S. President George W. Bush.