BlackBerry Market Share Declining: Report
Only 16 percent of respondents indicated they were completely satisfied with their BlackBerry smartphones.More than 30 percent of BlackBerry users in large enterprises (those with greater than 10,000 employees) expect to migrate to a different platform within the next year, according to Enterprise Management Associates. The research firm noted this represents a "significant" reduction from the platform's current domination of the large enterprise market space, with 52 percent of mobile-device users in that demographic actively using a BlackBerry device as part of their job function. The mass abandonment of BlackBerry devices is primarily due to a lack of user satisfaction, according to EMA. In fact, only 16 percent of respondents to EMA's survey indicated they were completely satisfied with their BlackBerry smartphones, versus 44 percent of Apple iPhone users. Increasingly, employees are using their own mobile devices for business purposes, so end-user satisfaction is proportionally growing as a critical adoption consideration, the report noted.
"We expected to see some market-share loss by RIM, but these results were far more dramatic than we could have anticipated," said Steve Brasen, EMA managing research director. "Both enterprises and employees indicated they were broadly abandoning BlackBerry devices for primarily Android and iOS platforms, and this data was collected before the recent BlackBerry service failures, which can be expected to even further accelerate migration."