Businesses Show Preference for Cloud Bundling: Report
One third of U.S. SMBs are interested in bundling multiple hosted infrastructure and remotely managed services offerings.U.S. small to medium-size business technology buyers are increasingly allocating a larger proportion of their spending to cloud-based services, according to recent AMI-Partners research. The report found that proportion was 10 percent in 2010, but is forecasted to rise to more than 15 percent in 2015. As this migration into the cloud accelerates, SMB buyers are showing a strong inclination to purchase bundled cloud offerings as opposed to a stand-alone application, the research indicated. For example, AMI research showed that 38 percent of U.S. SMBs have indicated a strong preference for obtaining SAAS (software as a service) as part of a package/bundle, versus only 11 percent who are interested in a single service. One third of U.S. SMBs are interested in bundling multiple hosted infrastructure and remotely managed services offerings, versus 9 percent of firms who only want a single service.
"A significant segment of U.S. SMBs prefer to deploy multiple cloud services in order to achieve flexibility, ease of IT management and lower CAPEX," said Donald Best, executive vice president of worldwide business development and client services for AMI. "This is also driving an evolution in the channel ecosystem, as communications service providers and hosts increasingly offer bundles, including productivity suites and other cloud-based applications."