Cisco Debuts Social Networking Platform Eos at CES
Social networking sites such as Facebook and LinkedIn offer benefits for midmarket companies. But can Cisco's social networking platform Eos, announced at CES and aimed at media and entertainment companies, hold opportunities for small business owners?As if there weren't enough online social networking platforms gunning for your attention these days, Cisco Systems announced on Wednesday Eos, or Entertainment Operating System, aimed at helping media and entertainment companies to create, manage and grow online communities around their content. Cisco says by delivering the Eos platform as a software-as-a-service (SAAS) product, it allows media companies to focus their limited resources on building compelling consumer experiences, rather than on the cost and complexity of building and maintaining their own Web platform. For small and medium-size businesses (SMB) owners, this announcement should serve as another signal that social networking, primarily social networks that serve to enhance your customers' experience, is of major importance.
"Cisco believes that the network is the platform for a new generation of compelling consumer experiences that are more social, personal and visual," Cisco's senior vice president and general manager of media solutions Dan Scheinman said in a prepared statement. "Cisco Eos leverages the power of the human network and enables media and entertainment companies to complement other online channels with an interactive, community-driven experience in their own branding."
"For media companies and content owners and providers, the platform represents a purpose-built solution that will allow them to easily integrate multiple software categories onto a common platform that will allow them to scale the amount of content they can provide to consumers, and significantly increase the overall online consumer experience," IDC's vice president of consumer and broadband markets Danielle Levitas said in a prepared statement.