Clickatell's gateway for bulk SMS messaging offers another tool for small-business owners to communicate.
In
an effort to continue providing SMB owners with Web-based technology and
services to help them grow their businesses, ChamberofCommerce.com has agreed
to an online partnership with Clickatell, a specialist in Personalized Priority
Messaging (PPM) through all media devices. Underlining the importance for
businesses to integrate new technologies into their marketing strategies,
ChamberofCommerce.com said it is looking to Clickatell to provide its small-business
owners with user-friendly tools for connecting with customers and clients via
their mobile phones.
Dedicated
to teaching business owners about the new vehicles for marketing,
ChamberofCommerce.com has either provided or connected their small businesses
with marketing tools like email marketing, social media marketing and search
engine marketing. Clickatell's gateway for bulk SMS messaging offers yet
another tool for business owners to communicate.
"Today
we have tools at our disposal, like the Internet, social networks and smartphones,
that have become a part of our day-to-day lives and are designed specifically
to bring people together," said David Bayer, CEO of ChamberofCommerce.com.
"For example, people are on the go now more than ever and rely heavily on
their mobile phones. Clickatell has found ways to bypass traditional marketing,
and make marketing individual and personal by delivering SMS messages straight
into a customer's inbox."
As
a provider to the global financial services industry, Clickatell is innovating
Personalized Priority Messaging-based services-contextually relevant,
time-sensitive notifications and alerts-to enable financial transactions over
the mobile phone in developing countries. Clickatell recently launched a
Web-based solution designed to help midmarket companies more easily deploy
Personalized Priority Messaging in their business.
"Whether
your business is located in Orlando, Fla., or Orlando, South Africa, the need
to attract, retain and serve customers is universal; doing it via the now
nearly ubiquitous mobile phone is more compelling and cost effective than
traditional channels," said Pieter de Villiers, co-founder and CEO of
Clickatell. "We are very excited about the partnership with
ChamberofCommerce.com in helping to be where their customers are through the
delivery of targeted, time-sensitive mobile text messages."
Clickatell's
monthly service for U.S. small businesses, starting at $24.95 per month,
includes a dedicated number and up to 1,000 free outbound text messages per
month. Additional outbound text messages are as little as 2 cents per message,
and all incoming customer messages are free of charge. The Central platform has
coverage that includes every major mobile operator network in the United
States, and offers user-friendly setup through a choice of four APIs, including
HTTP(S), COM objects, SOAP and XML. Developer support includes developer
forums, 24/7 phone and email support, and script libraries available for PHP,
VB.Net, VBScript, Cold Fusion, C# and Oracle.
Nathan Eddy is Associate Editor, Midmarket, at eWEEK.com. Before joining eWEEK.com, Nate was a writer with ChannelWeb and he served as an editor at FierceMarkets. He is a graduate of the Medill School of Journalism at Northwestern University.
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