Comcast Teams with HBO, Cinemax on Broadband Programming
If you're a Comcast customer and just can't get enough of The Sopranos, Entourage or a host of other programming from HBO and Cinemax, perhaps Comcast's On Demand Online partnership will satisfy your needs.Communications and cable giant Comcast announced a partnership with Time Warner television programming subsidiaries Home Box Office and Cinemax, two subscription cable channels, to offer content online for the first time. The HBO and Cinemax broadband services will be available as part of Comcast's On Demand Online trial, accessible via Comcast.net and Fancast.com. Comcast said On Demand Online, a free service, would "significantly expand the number of programming choices available online to Comcast cable customers."
Matt Bond, executive vice president of content acquisition for Comcast, said this agreement is an important milestone in the company's long-term strategy of enabling customers to watch popular television and movie content when and where they want it. "HBO is an iconic brand with award winning original programming and exclusive feature films and we are thrilled they are joining us in our mission to make our services available online to our customers," he said. "For the first time HBO and Cinemax customers around the country will be able to watch their favorite shows and movies online at no additional cost."
The HBO and Cinemax broadband services will be part of Comcast's technical trial of On Demand Online with approximately 5,000 customers from across the United States in the coming weeks. The company said a major focus of the trial is to test Comcast's new "authentication" technology, which will allow Comcast customers to receive the same content online for free that they subscribe to on TV. The service will utilize a log-on system for streaming content and, in the future, would allow for download content to go. In a joint announcement last month, Time Warner and Comcast introduced a set of principles called "TV Everywhere." Developed by the two companies, the principles are designed to serve as a framework to facilitate deployment of online television content in a way that is consumer friendly, pro-competitive and at no additional cost to customers.