Comdex Rightly Comes Back to Basics
I went to this year's Comdex Annual Trade Show with lowered expectations. The ongoing war on terror, an economic slump and the tech meltdown all pointed to a lackluster event.I went to this years Comdex Annual Trade Show with lowered expectations. The ongoing war on terror, an economic slump and the tech meltdown all pointed to a lackluster event. After a couple days of walking the aisles of the Las Vegas Convention Center, Id say those lowered expectations were exceeded and that Comdex has appropriately returned to what it was: a trade show for IT techies. Gone are the days when Comdex was pitched as the staging point for the new economy. Back are the days when gadget-adorned techies carrying bags full of brochures would spend an hour at a booth going over the details of a technical specification sheet. The glitzy floor showswhich were all noise and no contenthave largely disappeared, booths seem populated by people that really can answer questions and you can actually see most of the show in one days trek.
Although companies have largely stopped using Comdex as the place to introduce products, it is still a good place to get a hands-on feel of the constantly changing array of PDAs, digital cameras and software applications. There were certainly a lot fewer people in the aisles; a lot fewer companies exhibiting; and a lot more of those foot massage, country pavilion and furniture displays, whose purpose seems to be to fill out floor space. But the people who attended the show really did seem to be looking for information products to build actual systems rather than speculative projects.