Cost-Conscious Businesses Expect Growth in 2010, Report Says
Reports from Compass Intelligence and Yankee Group predict cost-conscious businesses are planning for growth in 2010.According to new research from Compass Intelligence, big information and communications technology (ICT) vendors are starting to "get" small to medium size (SMB) customers online. Compass' latest rankings of ICT vendors' capability to build relationships with midmarket customers online shows this. From Microsoft to Dell, the top vendors are using multimedia and interactive learning experiences to build relationships with these customers.
Compass Intelligence's primary research showed that SMBs rely on the Internet to guide their technology purchasing decisions (for home and office) - thus Web channels are a must have for ICT vendors. Additionally, the company's research shows that SMB decision-makers expect their businesses to grow in 2010 and believe in the value of investing in high-tech now. Top-ranked vendors include Microsoft, AT&T, Cisco, HP, IBM and Dell, with Microsoft leading on multimedia learning experiences, vertical industry segmentation and solution-oriented content, among other things. Compass also noted more companies invested in and redesigned their online presence for small and medium-size business segments in 2009 than in previous years they've done this research.
"We estimate that SMBs represent more than $300 Billion in ICT spending - including telecom, computer systems and personnel. This big number is expected to grow between 5 percent and 8 percent over the next five years, making the SMB market one of the last, best growth opportunities for ICT vendors in the long-term," says Kneko Burney, chief strategist of Compass Intelligence. "With a surge in ICT spending expected from this market and others in 1Q 2010, building effective web channels now means garnering profitable and potentially fast-growing revenue from this segment in the not-so-distant future."