DYMO expands its line of label printers with three models available immediately--and gets a PR boost from the winner of Donald Trump's "Apprentice" TV show, Kendra Todd. Don't label her, it's only business.
Newell Rubbermaid subsidiary
DYMO announced an addition to its line of LabelWriter printers, the
450, the
450 Turbo and the 450 Twin Turbo, all aimed at small to medium-size
businesses and small office-home office customers. The base LabelWriter
450
retails for $109.99, the Turbo retails for $139.99 and the Twin Turbo
retails
for $209.99. Although the company announced the 450 DUO as well, the
release
stated the machine would not be available until next year.
LabelWriter 450 printers
output address, shipping and file folder labels, as well as printing U.S.
Postal Service approved postage from the user's desk. The machines also
print barcodes and name badges, and the company claims the printers can be up
and running in less than 10 minutes. The printers connect directly to a PC or
Mac and the Turbo, Twin Turbo and DUO models print up to 71 labels per minute.
Resource Library:
The 450 Turbo also includes a
Quick Print widget allows users to quickly create "one-off" labels, Address
Fixer software that corrects U.S. addresses and ZIP codes and can convert
stacks of paper documents to digital files with DYMO File LT software. The Twin
Turbo edition features two roll printing capability, which allows users to load
two rolls of the same labels and automatically switch to the second roll when
the first runs out.
"With the launch of the
LabelWriter 450 product family, DYMO continues its rich heritage of
developing
innovative products that deliver real solutions to the SMB/SOHO segment
looking
for simple, efficient office technologies that can really help them not
just
look professional, but save time and money," said DYMOs Senior Product
Manager Jane Lloyd. "Partnering with Kendra Todd is exciting as she
understands what businesses need and how important it is to reduce time
spent
on small but important office tasks."
Todd, the winner of Donald
Trumps third season of The Apprentice, may seem an odd choice for label printer spokeswoman, however, she
said in a company release that DYMO products and services provide smart, quick
solutions for everyday office tasks that can often weigh businesses down.
"My extensive work in the real estate industry and experience following my
win on 'The Apprentice' has given
me great insight on the tools companies of all shapes and sizes need to boost
productivity, get organized and be more successful," she said. DYMO helps
businesses get things done and look professional -- it's practically like
having an office assistant."
A recent DYMO online survey
of 501 SMB/SOHO executives fielded by Braun Researchshowed executives report that looking professional and
being organized make them feel better about their businesses. Sixty-eight
percent of SMB/SOHO executives surveyed showed increased usage of technology in
their day-to-day work to improve their company's professional appearancea point
The Donalds winning apprentice was quick to pick up on.
"These numbers truly
reflect what I've seen and experienced in the business world," said Todd.
"It's brands like the DYMO brand that provide stressed out SMB/SOHO
workers with great office technology solutions that help them look professional
and get organized so they feel better about their work -- and it's these small
wins that can really add up and make a big difference for small businesses and
entrepreneurs."
