Deep Linking Draws Visitors
Is it smart to promote a feature that keeps visitors from a site?Recently I met with representatives from a software vendor, and while they were showing their product, they mentioned how a specific feature could be used to prevent "deep linking." As they finished, I thought to myself, Is it really smart to promote a feature that keeps visitors from coming to a site? And make no mistake, that is the main issue behind fights over deep linking, which is when a link goes directly to a page within a site rather than to the home page. The fact that content-oriented Web sites that are trying to sell advertising, and thus want as many visitors as possible, fight against deep linking is one of the dumbest things Ive ever heard.
During these fights, the arguments usually boil down to: Deep linking is good because its what makes the Internet great, and Deep linking is bad because people bypass the supposedly more valuable home page. In reality, it boils down to this: Do you want visitors to your site or not?