Delivering Business to Your Customers

By eweek  |  Posted 2011-06-30 Email

Smart companies are leveraging location information and business analytics to create 'three-dimensional' profiles of consumers. Customer profiling - earning as much as you can about each customer and tailoring deals and services to match their needs - includes such data points as home address, interests, lifestyle, income range, education level, and social networking activities. With this information, businesses can target similar potential customers, increase loyalty for existing customers through special offers and cross-selling opportunities, and deploy resources - like support centers or sales reps - exactly where they're needed.

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