Apple debuted its all-in-one computing solution, the iMac, in 1998,
and the simplicity of its design made it a runaway success. Last year,
HP finally countered with its TouchSmart all-in-one desktop, which
brought touch-screen functionality to the market. Now Dell is bringing
its version of the all-in-one design to market with the Studio One 19,
complete with optional touch-screen capability.
Dell is marketing the Studio One 19 as a smart, stylish edition to home
or work life. For small business owners working out of a home office
where space is tight, the Studio One 19 strives to solve the same
problem that HP's and Apple’s all-in-ones do; namely, designing a
machine that can fit comfortably almost anywhere in the home.
Dell is also taking a page out of Apple's and HP’s marketing playbook
by focusing on the aesthetic qualities of the computer. The Studio One
19 is made with aluminum, glass and fabric that Dells says is stylish
enough that people will want to display it rather than hide it. The
company wisely designed the computer to require a single power cord,
which goes a long way in fostering an untangled home and work
environment. Dell is offering the Studio One 19 in a variety of colors,
including white, red, blue, the unlikely “Powder Pink” and a
charcoal-colored model.
“The new Studio One 19 is as nice to look at as it is functional," said
Dell’s senior vice president of consumer products Alex Gruzen. "More
and more people are making the kitchen the center of their
entertainment and computing experience and the Studio One 19 is the
ideal system for that need. The Studio One 19 is about lifestyle and
design and is very affordable.”
The Studio One 19 will be available only in Japan starting March 19,
though the company says the computer will be introduced in “many other
countries” later this spring. Dell has the machine listed for $699,
which puts it far below the cost of the HP TouchSmart ($1,200-$1,800)
and Apple’s iMac ($1,200-$2,200).
The touch-screen feature is marketed toward more casual activities such
as flipping through digital photo albums with family members, but could
work equally well in a small office setting for graphic presentations.
The multitouch photo editing, slideshow creation, playlist compilation,
notes and Web browsing are also among the ways Dell has incorporated
touch-screen functionality.
Performance-wise, the Studio One 19 comes with a multitude of processor
options, including Intel Core 2 Quad Core processors and up to 4GB of
dual channel memory. Six USB ports, 7-in-1 media card reader and
optional integrated Web camera (complete with facial recognition
security) the Studio One 19 offers SMB/SOHO workers a new, affordable
option in the all-in-one computer space. If it ever comes to the
States, that is.
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