Demand for Business Intelligence Software Rising, Report Says
Cost-conscious businesses are increasingly turning to business intelligence software, says a report from AMI Partners.A report from research firm Access Markets International Partners suggests business intelligence software usage is gaining traction as a stand-alone product among U.S. businesses seeking a competitive edge. BI is an analytic tool that arms decision makers with real-time financial and operating models to track business performance and return on investment. AMI concluded that current market conditions are driving 600,000 small and medium businesses (9 percent of PC owners) to deploy BI software this year. The research firm classifies BI software as a growth category due to the piggyback feature employed by continual adoption and investment in ERP/CRM systems. As adoption of ERP/CRM informational systems grow, AMI predicts the need to derive business insights will become crucial to day-to-day business operations. But the study found BI as a module tool is beginning to give way to a stand-alone BI collaborative system. The latter offers integration of current databases while generating intelligent reports aimed toward revenue generation and research and development of new business.
According to AMI's SMBQuarterly Pulse Tracker, nearly half of all U.S. small to medium-size businesses will be or plan to be using BI software in the next three to six months.