EMC, SDL Partner to Expand Web Content Management Offerings
SDL's products including Tridion, a Web-content-management platform handling brand management and targeting.Information infrastructure solutions specialist EMC Solutions announced a global partnership with SDL, a provider of global information-management systems, which EMC said would complement the company's existing relationships in WCM (Web-content management) and WEM (Web-engagement management). The agreement with SDL is focused on joint selling and marketing. SDL offers SDL Tridion, a WCM platform that helps enable global and multilingual Website management, multi-channel engagement through Web, mobile and e-mail, brand management and advanced targeting, profiling and personalization. SDL has more than 1,500 enterprise customers, has deployed over 170,000 software licenses and provides access to on-demand portals for 10 million customers per month. It has a global infrastructure of more than 60 offices in 35 countries.
"For our customers, it is a key requirement to provide a customer experience that drives conversion, revenue and deeper brand loyalty across channels, cultures and languages throughout the customer journey," said Jan Jaap Kolleman, CEO of SDL Web Content Management Solutions. "The agreement with EMC confirms the growing demand for solutions on a global scale and confirms increased traction for our Global information-management vision."