Embrace and Extend Trump Rip and Replace Every Time

By Michael Vizard  |  Posted 2008-03-18 Print this article Print

Opinion: When it comes to the small-to-medium business customer, what a lot of vendors don't get is just how much the IT organizations of these types of companies need to get done with very few people to actually do the work.

In contrast to the average Global 2000 company that seems to have a specialist on hand for every IT task, the average SMB organization needs to leverage every asset they have in multiple ways.

This is why SMB organizations tend to look askance at vendors who show up with products that require them to rip and replace things they have today that are working. Instead, what they prefer is a model that allows them to embrace something new that extends their capabilities.

A good example of something that fits that model is a new unified communications offering from ObjectWorld Communications. The new offering allows an IT organization to keep its current PBX system in place while using the ObjectWorld offering to take advantage of new capabilities based on VOIP (Voice-over-IP) technology.

Read the full article on eWEEK's Midmarket site.

As the Editorial Director and Senior Vice President, Michael Vizard sets the strategic editorial direction for the Enterprise Group at Ziff Davis, which includes eWEEK, Baseline, CIO Insight, The Channel Insider, Publish and Microsoft Watch,. Mr. Vizard has served as the Editor in Chief of CMP Media's Computer Resellers News, in addition to being Editor in Chief at International Data Group's InfoWorld. Mr. Vizard has also had extensive editorial management experience over an 18-year career that has included management positions with PC Week, Computerworld, Digital Review and Electronic Buyers' News.

Submit a Comment

Loading Comments...
Manage your Newsletters: Login   Register My Newsletters

Rocket Fuel