The integration can allow businesses to take advantage of the information contained in visitors' Facebook profiles.
Website personalization, segmentation and analytics platform
developer Personyze announced the official launch of its
software-as-a-service solution that provides Website owners and
marketers a suite of tools that provide advanced segmentation and
personalization capabilities that are designed to enhance the visitor
experience, improve advertising ROI and increase average order size.
Personyze can give Web marketers the ability to personalize the whole
site rather than just the ads and banners or landing pages by
delivering content in real-time based on each visitor's past site
activity, online search history, Facebook preferences, location and
other information. Personyze has also added integration with Facebook,
allowing businesses to take advantage of the information contained in
visitors' Facebook profiles.
Only after the visitor gives permission, Personyze's Facebook
integration helps to leverage the power of the social network and viral
marketing by allowing users to publish messages on visitors' walls,
giving businesses the ability to share special offers and promotions
with site visitors and their friends.
"It is a well-known fact that when searching for a product or solution,
the average visitor spends no more than 5 seconds browsing each one of
the search results and deciding if the site isrelevant to them or not,"
said Yakov Shabat, CEO and founder of Personyze. "By deploying a
platform such as Personyze, which shows visitors only the most relevant
content and offers, rather than generic one, businesses can make
visitors believe in a just a few seconds that they've come to the right
place."
Shabat explained that if a visitor arrives at a Website after
searching "discount toys," with Personyze the business can redirect the
visitor to the "Toys on Sale" page and sort the product display by
lowest to highest price, display a banner that offers customers a 10
percent discount if they buy that day and send a follow-up email
advertising a special promotion on toys for a set number of days, if
they did not buy something on their first visit.
"Real-time personalization is becoming a must-have solution/tactics for
any business wanting to offer a more relevant and personalized online
experience to their visitors," said Shabat. "Using the power of
real-time personalization, businesses can quickly and easily improve
visitor satisfaction levels, increase the amount of time visitors spend
on your site, increase the number of repeat visitors and increase the
effectiveness of online advertising."
Nathan Eddy is Associate Editor, Midmarket, at eWEEK.com. Before joining eWEEK.com, Nate was a writer with ChannelWeb and he served as an editor at FierceMarkets. He is a graduate of the Medill School of Journalism at Northwestern University.
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