Holiday Shoppers to Increase Online Purchases: Survey
A Zoomerang survey finds cost-conscious businesses are apprehensive about the holiday shopping season.In an effort to get a pulse check on the upcoming holidays, Zoomerang, an online survey and polling tool, fielded studies to find out how small to medium-size businesses and consumers plan to approach the season. The survey findings suggest that the current state of the economy is not dampening consumer spending or retailer preparation as compared with 2009. Despite the lack of confidence in the economy, retailers are predicting a stronger 2010 holiday season compared with 2009, according to a U.S. survey of 340 midmarket retailers. Even though consumers share a lack of confidence in the economy, the survey found more than half of the nearly 2,200 consumers surveyed indicated they will increase or maintain holiday spending levels this year.
"Like many of the retailers, consumers are taking precautionary measures by placing essential items on their wish lists," said Alex Terry, general manager of Zoomerang. "In order to make the most of their stretched budgets, the survey suggests that more than half of the people will be searching online for the best deals possible."