New features include e-mail management templates and benchmarks to compare social media reach for Facebook and Twitter.
Internet marketing software developer HubSpot announced improvements
to its inbound marketing software designed to deliver more robust
mobile and social experiences, enhanced email capabilities, and provide
meaningful new marketing benchmarks. These new features are currently
being rolled out to select users, a company release stated.
Specific developments in HubSpot's marketing software include a CMS (Content
Management System) that will include mobile-ready templates to
ensure optimal usability on any device. It also will include e-mail management templates,
which will be optimized for mobile consumption and social media reach,
including relevant social media "follow me" buttons in every e-mail, and
HubSpot's Competitors report, which will provide new benchmarks to
compare social media reach for Twitter and Facebook, as well as online
conversion benchmarks to help marketers optimize their sales funnels.
"HubSpot's tools are already an integral part of our marketing system,
and they've revolutionized our approach to marketing," said Matthew
Smith, a HubSpot customer who serves as vice president of corporate
marketing at EquipNet. "Now HubSpot is creating new features to address
our latest needs like social and mobile, and that's very exciting."
According to November 2010 research from The Relevancy Group, 39
percent of consumers currently access one or more of their personal
e-mail accounts on a mobile device, meaning marketers must modify their
strategies to include attention to the rise in mobile usage.
Simultaneously, marketers must contend with the increasing popularity
of social media as one of many channels to reach their target
"I am thrilled that HubSpot continues to keep both its ears tuned to
customer and partner needs, while at the same time improving,
executing and keeping us informed," said HubSpot partner Carole
Mahoney, president of Mahoney Internet Marketing. "For me and my
clients, it is a breath of fresh air to have a software company design
its product around the people who use it daily for their businesses."
HubSpot's software is designed to optimize all customers' content and
inbound marketing activities for modern consumption across every
marketing channel--with special emphasis on mobile devices and social
engagement--to amplify marketers' reach.
"We're experiencing a powerful shift toward mobile consumption, be it
Website, e-mail or even social media content, and it's very important
for marketers to understand how this impacts their marketing
campaigns," said HubSpot CEO Brian Halligan. "The enhancements we're
making to the HubSpot software will make it easy and worry-free for
marketers to adapt their programs to accommodate all marketing channels
in this mobile and social revolution, as well as effectively measure
every step of the process."