IBM Makes Play for Small, Midsize Businesses
IBM announces new software, hardware, services and financial offerings aimed at the $300 billion SMB marketplace.NEW YORKIBM Wednesday announced a new portfolio of products and services aimed specifically at the small and medium-sized business (SMB) market, including new software, hardware, services and financing offerings. At an event here, the computer systems giant announced its bid to tap the $300 billion SMB marketplace. "By sheer weight, the SMB market is one of the most important markets," said Marc Lautenbach, general manager of global small and medium business at IBM. According to analyst reports, Lautenbach said, the SMB market spends up to 60 percent of its budget on services, 30 percent on hardware and 10 percent on software.
IBM announced that its new offerings for the SMB market will go by the name Express and are aimed at medium-sized businessescompanies with between 100 and 1,000 employees.