Implix's e-marketing platform GetResponse 6.0 offers cost-conscious businesses features like split testing and more than 300 industry templates to get a campaign rolling.
Online marketing solutions firm Implix has announced the availability of e-mail
marketing platform GetResponse 6.0, aimed at small to medium-size businesses.
The platform offers audio and video recording capabilities, Twitter
integration, and an iPhone application, which is available through Apple's App
Store. GetResponse also includes e-mail analytics, unlimited follow-up
messages, 300+ HTML templates, online surveys, and professional-level training
New features include online surveys and Web forms to capture contact
information and feedback marketers in order to build lists, create profiles,
improve products and target campaigns; more than 300 industry templates to help
create campaigns; and e-mail analytics to track open and click-through rates,
sign-ups, sales and domains through a daily e-mail report.
"In e-mail marketing, message frequency is good-but when it's
uncoordinated and impersonal, prospects respond by hitting the delete key with
equal frequency," said Gartner Research Director Richard Fouts.
"Moreover, the current generation of IT buyers has little time and a short
attention span, so marketers are getting above the e-mail clutter with
audio-video, mobile and social media components in their campaigns."
Fouts said vendors such as Implix that not only help companies implement e-mail
and video marketing solutions, but also offer insights and advice on current
best practices, could play a central role in this evolution. "Being able to
click on a 1-minute video versus reading a page of text is already proving to
be an effective strategy for online marketers, and a welcome relief for
consumers," he said.
Ellusionist, a portal for international magicians and illusionists, found its
marketing solution in Implix's platform. Ellusionist's staff was among the
first to apply for the GetResponse 6.0 beta testing. "The redesigned
interface makes it so easy to get around, you get more done in less time,"
said Ellusionist General Manager Jason Brumbalow. "We were particularly
impressed with the video e-mail marketing and online surveys. Our audience is
very vocal and visual, so those features fit our needs exactly. We had already
achieved a 1,000 percent increase in sign-ups and conversion rates using
GetResponse, and we expect to top that with 6.0."
Simon Grabowski, founder and CEO of
Implix, noted that according to analysts at Forrester Research, e-mail
marketing spending will reach $2 billion by 2014. "I am confident that our
10 years of e-mail marketing experience, best-in-class deliverability,
top-notch features and intuitive user experience will position GetResponse 6.0
at the helm of this growth. At Implix, we are passionate about innovation and
the unlimited opportunities the Internet presents to businesses of all sizes
Other features include split testing, which lets customers test up to five
messages with varying titles, subjects or offers then automatically selects and
sends the best; and content that lets marketers use profile data to preload and
personalize e-mail templates for rapid one-on-one marketing campaigns. Implix
offers GetResponse as a free account for size-limited lists, while pricing for
larger lists starts at $18 per month.
"We listen to our customers and deliver affordable, cutting-edge solutions
they can easily learn and use to grow their businesses," said Grabowski. "And,
as social media and mobile become a mainstay of customer relationship-building,
we will continue to link the power of e-mail marketing and new media in a
single marketing platform, just as we did with GetResponse 6.0."