The IT distributor opens Advanced Technology and Advanced Computing divisions in the U.S. to serve the needs of solution providers.
IT distributor Ingram Micro announced two new, integrated technology
divisions within its U.S. operations, as well as additional resources
within its core distribution business. The Advanced Technology and
Advanced Computing Divisions are designed to offer greater opportunity,
specialization and business value to channel partners in the United States who
market, sell and support technology solutions and services.
Built to serve the business and technical needs of vendors and solution
providers, the divisions offer channel partners an approach to
identifying and pursuing opportunities within advanced technology
categories such as unified communications, virtualization, data center
infrastructure, network security and storage. "The addition of these
two overarching technology divisions allows Ingram Micro to provide the
specialization, high customer touch and dedicated resources necessary
to further advance our channel partners into midmarket opportunities
and help them capture more profitable growth," said Keith Bradley,
senior executive vice president and president of Ingram Micro North
America.
The Advanced Technology Division, which is led by Ingram Micro's vice
president and general manager, Ken Bast, supports the development of
high-profile and emerging networking and security solutions, as well as
unified communications solutions. The Advanced Computing Division, led
by vice president and general manager Scott Zahl, focuses on the growth
of advanced computing and infrastructure technology solutions including
enterprise software, storage and virtualization. Both divisions have
access to the company's experienced partner shared service teams such
as credit, customer service, licensing, marketing, purchasing, IT
professional services and technical support.
"Ingram Micro's new divisions blur the lines between value and volume
and address the advanced technologies and multivendor solutions that
are moving the market forward," says Chris Ilg, research director,
infrastructure channels and alliances for IT research firm IDC. "By
aligning the company's resources to better service the needs of both
the vendor and VAR community, Ingram Micro is evolving its service
delivery model to better align with the future of IT computing."
The company also announced it had made a number of investments to its
core business, such as establishing dedicated teams with specialized
resources that work to navigate the complexities of IT vendors' order
management processes. These new teams are focused on the vendor
solutions and organized to simplify the quote-to-order entry process
and tracking of all orders from select IT vendor partners.
"These new specialists and incremental resources were added to ease the
process around more complex quoting, as well as the order management
required for procuring advanced technologies and computing solutions.
The new resources will enhance the overall customer experience and make
our vendor management and sales organization even more efficient," said
Paul Bay, executive vice president, Ingram Micro North America. "With
this new game plan in play, Ingram Micro is building a competitive
advantage that is beneficial for us and our channel partners both now
and in the future."
Nathan Eddy is Associate Editor, Midmarket, at eWEEK.com. Before joining eWEEK.com, Nate was a writer with ChannelWeb and he served as an editor at FierceMarkets. He is a graduate of the Medill School of Journalism at Northwestern University.
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