The new Ingram Micro Virtualization (IM-V) bundles include EMC VNXe storage systems and VMware's vSphere platform.
IT distributor Ingram Micro announced a lineup of fully integrated
virtualization solutions and complementary marketing enablement
resources for channel partners selling to small and midsize
businesses. The Ingram Micro Virtualization (IM-V) bundles
include EMC VNXe storage systems, designed for simplicity, efficiency
and affordability for smaller businesses, VMware's vSphere and the
Cisco Catalyst, Nexus and Unified Computing System products.
The customizable IM-V bundles are being supported by the Ingram
Micro Advanced Computing and Advanced Technology Divisions, which are
designed to deliver greater opportunity, specialization, technical
support and business value to U.S. vendors and channel partners that
market, sell and support higher-end technology solutions and services
such as unified communications, virtualization, data center
infrastructure, network security and storage.
"These new IM-V virtualization bundles and enablement resources are
exactly what we've been asking for from distribution," says solution
provider Bill Hall, CEO of Boice.net. "Not only do they simplify the
ordering process and reduce costs, but they also make it easier for us
to market and sell these virtualized solution sets to our customers.
It's a smart move by Ingram Micro and its manufacturer partners and
will certainly get the attention of IT solution providers who sell to
small and mid-size businesses."
To generate even greater demand for the IM-V bundles, Ingram Micro
is now offering solution providers a number of partner-led marketing
campaigns designed by EMC. These co-branded, partner-led banners, email
campaigns, micro-sites and postcards are available to EMC channel
partners at no charge. In addition, EMC partners can take advantage of
additional collateral including battle cards, customer-facing sales
presentations, FAQs, sell sheets, and video available from Ingram Micro.
"The new IM-V bundles are ideal solutions for channel partners
selling into small and medium businesses with limited IT infrastructure
expertise and are at the early stages of virtualizing their IT
environment, or want more efficiency from their business applications,"
said Doug Wood, vice president of entry systems and software for EMC.
"These VNXe-based bundles combined with the added support from Ingram
Micro's Advanced Computing and Advanced Technology Divisions provide
our partners with a significant sales and marketing advantage. We're
thrilled to be working closely with Ingram Micro to bring these
offerings to market and make it easier for our mutual partners to lead
with EMC."
Paul Bay, executive vice president of Ingram Micro North America,
said as a distributor authorized to sell EMC, Iomega, VMware and RSA
portfolios, the company is uniquely positioned to offer channel
partners a more robust and integrated set of EMC solutions. "The
winning combination of the Advanced Computing and Advanced Technology
Divisions is clearly a differentiator for Ingram Micro and a tremendous
value play for our vendor and solution provider partners," he said.
"Ingram Micro is pleased to be a distributor of choice for EMC and
bring to market a new series of SMB/SME virtualization bundles that
will provide our channel partners with a greater sales advantage."
Nathan Eddy is Associate Editor, Midmarket, at eWEEK.com. Before joining eWEEK.com, Nate was a writer with ChannelWeb and he served as an editor at FierceMarkets. He is a graduate of the Medill School of Journalism at Northwestern University.