Genoo solutions are designed to help companies integrate their email marketing efforts with a lead-nurturing system.
Enhancing its set of email
and marketing-automation tools aimed at small and midsize businesses, Genoo
expanded its offerings this week by adding two new service plans. In addition
to their standard package for small business, companies can now choose from
Premium and Elite packages. These plans are structured to provide better
pricing for companies with large numbers of emails and leads.
Genoo offers solutions designed
to allow mid-market companies to integrate their email marketing efforts with a
lead-nurturing system. All three plans include comprehensive lead management,
lead scoring, micro-site and landing-page publishing, social media sharing, SEO
tools and comprehensive tracking-which aren't available from an email-service
The Premium and Elite
packages offer larger numbers of users, lead capture forms, nurturing
sequences, micro-sites and emails per month. Businesses can now choose between
a graduated pay-per-email plan based upon volume, or an unlimited email plan
based on the number of leads in the account.
"For businesses with a
single Website and a moderate number of marketing campaigns and leads, our
standard plan is the richest set of marketing-automation tools on the
market," explained Kim Ablee, Genoo's president. "And now our
customers who want to run dozens of online marketing campaigns can choose the
plan that lets them employ as many micro-sites and lead-nurturing sequences as
they want, as well as send hundreds of thousands of emails and track the
responses of all their leads."
Ablee said Genoo is
committed to helping SMB marketers compete more effectively. This includes
giving them the ability to measure the success of their online marketing
efforts and to understand how leads are responding. Through Genoo's extended
tracking, SMB marketers can identify which leads are sharing content, or
submitting comments on the company's Web pages. Genoo provides the ability to
track detailed lead behavior on Web sites and target leads with automated
nurturing campaigns designed to bring them further along the sales cycle until
they're ready to buy.
"We are learning a lot about
our customers and visitors by seeing the pages they visit on our site. We can
then automatically route the most responsive leads to our sales team for immediate
follow-up, and as a result, high-quality leads never slip through the cracks,"
said Patti Page, marketing coordinator for Voice & Data Networks. "The
biggest benefit is our sales team's ability to keenly focus on the hottest leads."
Nathan Eddy is Associate Editor, Midmarket, at eWEEK.com. Before joining eWEEK.com, Nate was a writer with ChannelWeb and he served as an editor at FierceMarkets. He is a graduate of the Medill School of Journalism at Northwestern University.