Microsoft Stays Focused on the Corporate Market

By Don Reisinger  |  Posted 2011-07-05 Print this article Print

5. Getting in on motion gaming

In the gaming business, Microsoft was being easily beaten by Nintendo's Wii console. The main reason for that was the Wii's use of motion gaming. Rather than accept its losses, Microsoft instead offered up a motion-gaming peripheral of its own, called Kinect. The controller-free accessory caught on with consumers last year, and earlier this year, Microsoft announced that more than 10 million units have been sold. Getting in on motion gaming allowed Microsoft to solidify position in the gaming market.

6. Dangling the Windows 8 bait

Though Microsoft eventually said that it wasn't necessarily the case, the company's CEO Steve Ballmer said recently that Windows 8 will be launching next year. Over the last several months, Ballmer and his executives have been talking a little here and there about Windows 8 and what that operating system will offer. By and large, people around the globe are intrigued. Microsoft's decision to offer up details has been a smart move. For one, by talking about Windows 8, it keeps consumers and enterprise users thinking seriously about Windows. But more importantly, it steals headlines from Chrome OS, Google's recently launched competitor, as well as the upcoming launch of Mac OS X Lion. Microsoft's handling of Windows 8 has so far been superb.

7. Investing in Facebook

When Microsoft decided to invest in Facebook, some wondered if it would be a good move for the company. After all, social networks come and go. But as Facebook has grown, and Microsoft has used its investment to form a tight bond with the social network, those detractors have realized it was a good idea. And now with Facebook potentially eyeing an IPO, Microsoft could stand to gain a huge sum of cash in that sale.

8. Introducing Office 365

Microsoft recently launched Office 365, a cloud-based Office offering. The launch was the latest in a long line of moves by Microsoft to build up its presence in the cloud. The company also offers Office Web Apps, and Windows Azure is still alive and well. With Google beating the cloud drum, Microsoft must prove that it's not only a software company. And so far, it has done so with great success.

9. Staying true to the enterprise

When one considers Microsoft's history, the enterprise has proven integral to the software giant's success. By adopting Windows, Office, and Internet Explorer, the corporate world solidified Microsoft's position as a dominant force in the industry. Moreover, by growing accustomed to Microsoft products at their jobs, employees started buying Windows computers for their homes. Nowadays, Microsoft still hasn't lost sight of the enterprise, as evidenced by its recent Office 365 launch. Microsoft's consistent policy of focusing on the corporate world has proven extremely beneficial to Microsoft's business over many years.

10. Buying Skype

Debate rages over whether Microsoft paid too much for Skype with its $8.5 billion acquisition bid. But after the deal closes, detractors will realize that it was a smart move on Microsoft's part. Skype can improve several Microsoft products, including the company's Kinect, Windows Phone 7 and others. What's more, Skype is wildly popular and running on every major operating system including Mac OS X, Linux and iOS. Skype might prove to be the Trojan horse Microsoft needs to take on competitors. 

Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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