Microsoft Xbox 360 Fans in Asia Get Price Cut in September
The console wars continue as Microsoft follows a U.S. price cut on its Xbox 360 Elite console with cuts in the Asia-Pacific region. Sony recently reduced the price of its console, the PlayStation 3.Although consumers will be able to pick up Microsoft's Xbox 360 gaming console for a lower price come this weekend, gamers in the Asia-Pacific region will have to wait a little while longer. Microsoft said consumers in that region can expect lower-priced Xbox 360 models starting Sept. 10, which the company may announce at a press conference scheduled for next Wednesday in Japan. The company also revealed new pricing for the Xbox 360 Elite console in Hong Kong, Singapore, South Korea and Taiwan, which translates into a roughly 25 percent reduction, or around $305, depending on exchange rates. Leong said the reduction in price was achieved by removing the high-definition multimedia interface (HDMI) cable included previously in Elite consoles. She explained the delay between the U.S. price reduction and that for the Asia-Pacific region was due to the fact that those HDMI-less consoles won't reach store shelves until Sept. 10.
The price cuts at home and abroad are likely to escalate the console war between Sony's PlayStation 3 (which received a major price cut last week), the Xbox 360 and Nintendo's motion-sensitive Wii, the least expensive and most successful of the three so far. Earlier this week, Microsoft announced a $100 price cut on the Microsoft Xbox 360 Elite console in the United States, which prices the console at $299.99. Eventually, Microsoft will offer only the Xbox 360 Pro and the Xbox 360 Arcade, which retails for $199 and lacks a hard drive.