Microsoft Xbox, Sony PS3 Sales Lead Weak August, NPD Reports
The video game industry experienced its worst August for overall sales since 2006, according to an NPD Group report.The video game industry experienced another disappointing month in August, with physical retail sales of hardware, content and accessories declining again as compared to last year. In fact, this month reflected the lowest sales for August since 2006. Total industry sales for August 2010 fell 10 percent to $818.9 million compared with last year's $910.3 million take. Hardware sales fell 5 percent, to $282.9 million, down from $297.6 million for the same period last year. Video game software sales slipped an even larger 14 percent, down to $403.5 million from $471.2 million in August 2009. While all categories are down in both dollars and units, the portable portion of the industry is down to a greater extent than is the console portion. Portable dollar sales across hardware, software and accessories are down 25 percent versus last August, while console dollar sales are down six percent. "Factoring in seasonality and taking into account some of the incredible games and accessories (for example, Move and Kinect) that are coming out during the remainder of the year, new physical retail video game sales are likely to land in the range of $18.6 to $20 billion for the year," said NPD analyst Anita Frazier. "The 360 and PS3 platforms both grew in dollar sales versus last year. In fact, the 360 platform contributed more than one-third of total new physical retail sales across hardware, software and accessories while the PS3 platform contributed over one-quarter of total dollar sales."
Microsoft's Xbox 360 console led the month in console sales, moving 356,700 units, followed by Nintendo's Wii console with 244,300 units sold. Nintendo's portable DS device led overall hardware sales, with 342,700 units sold. Sony's PlayStation 3 (PS3) console sold 226,000 units, while the company's portable console, the PSP, sold just 79,400 units. Frazier said the 360 and PS3 platforms both grew in dollar sales versus last year and pointed out that the 360 platform contributed more than one-third of total new physical retail sales across hardware, software and accessories while the PS3 platform contributed moer than one-quarter of total dollar sales.