Netflix Dumps Qwikster DVD-Only Business
The DVD rental and media streaming company ditches its DVD-to-mail only business project, Qwikster.Just weeks after Netflix CEO Reed Hastings announced the company would be separating its streaming service from its DVD mailing service, which would be called Qwikster, Hastings announced via a blog post that Qwikster will no longer be coming to market. "It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs. This means no change: one website, one account, one password ... in other words, no Qwikster," he wrote. Members who would have subscribed to both services would have had two entries on their credit card statements, one for Qwikster and one for Netflix.
In July, the company caused an uproar among its subscribers (and Wall Street investors) when it essentially hiked prices by 60 percent after dropping the option of a $2-a-month unlimited DVD mailing package alongside an $8-a-month unlimited streaming package. While the company still offers an $8-a-month DVD shipping option, the removal of the $2 package effectively raised the price for customers who want to stream and get DVDs by mail to $16 from $10.