An e-marketing firm called NuSpark Marketing announced it is
offering lead generation (search engine optimization, social media,
digital media, PPC), content, and marketing automation to small to
medium-size businesses. As a virtual agency, president and founder Paul
Mosenson said he has brought together a team of strategists, content
writers and designers. Mosenson himself manages search marketing,
online display media, analytics, social media, and eMarketing strategy
for clients.
For $1,000 a month, clients receive a full e-marketing and traditional
media assessment, pay-per-click management, online display buying,
search engine optimization, social media training and consulting,
blogging consultation, and advanced Google Analytics tracking and
measurement, as Mosenson said many do not take advantage of its full
capability. Traditional media planning and buying is offered as a
separate charge.
For a one-time $1,000 charge, clients can also receive a full
assessment and recommendation document covering their Website and
landing page copy, their content strategy (an assessment of
lead-generating content such as newsletters, white papers, podcasts,
webinars), and their lead capture strategy (Web forms, e-mail programs
messaging).
If agreed to, Mosenson said NuSpark would offer their services for
ongoing content creation and e-mail management as well. He said by
offering these services, small businesses can utilize NuSpark as their
virtual marketing department at affordable costs. Some of the providers
NuSpark works with are Loopfuse, Genoo, Net-results, Act-On Software,
Hubspot, Pardot and others.
“When any new business opens, the need to differentiate is crucial. As
an entrepreneur, you always have to ask ‘what makes you different and
why would a prospect buy from you?’” Mosenson said. “With the nature of
the Internet, small businesses can easily compete with bigger business
provided they have the time, the capital and the know-how. That’s
where NuSpark Marketing fills a need.”
The company also provides a marketing automation service, which is
designed to target B2B buyers who use the Internet to research and
purchase. It combines e-mail capabilities and Website analytics, all
integrated with CRM systems such as Salesforce.com. “By creating lead
nurturing sequences and sending relevant e-mails to those most likely to
buy, leads are scored based on their interactive behavior, and only
when they reach a certain score level are they sent to sales,” Mosenson
said. “When sales people only communicate with qualified prospects,
their close ratio increases, their time spent is more efficient, and
their revenue per deal increases.”
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