There were six days in the 2010 season that surpassed $1 billion in sales, according to the MasterCard Advisors' report.
MasterCard Advisors' SpendingPulse, a macroeconomic report tracking
national retail and services sales, provided summary results for
e-commerce sales over the full 2010 holiday shopping season. During the
period Oct. 31 to Dec. 24, U.S. consumers spent an estimated
$36.4 billion, a 15.4 percent year-on-year increase over the 2009
In terms of share, online apparel sales during the holiday season
accounted for 18.8 percent of total sales in that category, compared to
16.9 percent in 2009. As for some of the other sub-sectors, online
electronics, not surprisingly, also recorded significant gains, while
jewelry, although still in positive territory, lagged behind.
"Today, e-commerce accounts for a much larger share of overall retail
sales compared to a few years ago. And during this holiday season, it
registered double digit growth for six out of seven weeks," noted
Michael McNamara, vice president for MasterCard Advisors SpendingPulse.
"In terms of sub-categories, apparel was the clear leader, helping
increase the channel's overall lift.
In terms of highlights, there were six days in the 2010 season that
surpassed $1 billion in sales compared with three days in 2009. Top
days included Tuesday, Nov. 30, which registered $1.16 billion in sales,
and Wednesday, Dec. 1, registering $1.13 billion. The Monday after
Thanksgiving generated $999.3 million in sales, a 25.3 percent increase
compared to the Monday after Thanksgiving in 2009.
Computer maker Apple and other OEMs
were a major factor in this holiday season's electronics sales boost,
according to research firm comScore. According to the company's recent
holiday sales report, consumer electronics enjoyed a year-over-year
growth of 22 percent for the period between Nov. 1 and Dec. 17.
Computer software, excluding PC games, rose 16 percent. Over the course
of those 47 days, consumers spent $27.47 billion online, a 12 percent
increase from 2009. Moreover, the week ending Dec. 17 saw four days
surpassing $900 million in sales.
A macroeconomic indicator, SpendingPulse reports on national retail and
services sales and is based on aggregate sales activity in the
MasterCard payments network, coupled with survey-based estimates for
all other payment forms, including cash and check. MasterCard
SpendingPulse does not represent MasterCard financial performance.
SpendingPulse is provided by MasterCard Advisors, the professional
services arm of MasterCard Worldwide.