RatePoint, VeriSign Develop SafeSender E-Mail Marketing Program
With the importance of online revenues growing for cost-conscious businesses, VeriSign and RatePoint partner to help midmarket companies provide a secure environment for customers.RatePoint, a provider of customer reviews, testimonials and online reputation management services, announced a program that brings the trust mark to RatePoint customers through their e-mail marketing and customer review tools. Through an alliance with VeriSign, a provider of Internet infrastructure services for the networked world, RatePoint customers can develop their relationships with consumers, improve click-through rates and increase revenue by adding the VeriSign Trust Seal to customer communications and their customer reviews, the company said. The VeriSign Trust Seal leverages the VeriSign brand to show consumers they can buy, browse and share with confidence on RatePoint customers' sites. RatePoint customers can add the VeriSign Trust Seal to RatePoint communications services by subscribing to a VeriSign SSL Certificate or VeriSign Trust Seal account. For participants, the VeriSign Trust Seal can appear in e-mail materials, Website subscription signup tools, and social networks including Facebook and Twitter.
"Adding the VeriSign Trust Seal to e-mails and review profile pages can improve the trust between business and consumer, ultimately leading to a more profitable relationship," said Tom Serani, co-founder and vice president of global sales for RatePoint. "This provides yet another trust-building tool to RatePoint's SMB customers-one that allows them to extract even greater value from the proven solutions we already provide today."