With the importance of online revenues growing for cost-conscious businesses, VeriSign and RatePoint partner to help midmarket companies provide a secure environment for customers.
RatePoint, a provider of customer reviews, testimonials and online
reputation management services, announced a program that brings the trust mark
to RatePoint customers through their e-mail marketing and customer review
tools. Through an alliance with VeriSign, a provider of Internet infrastructure
services for the networked world, RatePoint customers can develop their relationships
with consumers, improve click-through rates and increase revenue by adding the
VeriSign Trust Seal to customer communications and their customer reviews, the
company said. The VeriSign Trust Seal leverages the VeriSign brand to show consumers they
can buy, browse and share with confidence on RatePoint customers' sites.
RatePoint customers can add the VeriSign Trust Seal to RatePoint
communications services by subscribing to a VeriSign SSL
Certificate or VeriSign Trust Seal account. For participants, the VeriSign
Trust Seal can appear in e-mail materials, Website subscription signup tools,
and social networks including Facebook and Twitter.
"Adding the VeriSign Trust Seal to e-mails and review profile pages can
improve the trust between business and consumer, ultimately leading to a more
profitable relationship," said Tom Serani, co-founder and vice president
of global sales for RatePoint. "This provides yet another trust-building
tool to RatePoint's SMB customers-one that allows them to extract even greater
value from the proven solutions we already provide today."
In a pilot program, five RatePoint customers deployed the VeriSign Trust
Seal option within customer e-mail campaigns and on their review profile pages.
The trial showed that the presence of the VeriSign Trust Seal contributed to an
increase in visits to the customers' sites. Scott Hughes, CEO
of Saltwaterfish.com, said the offering allows RatePoint customers to include a
recognized trust symbol in their e-mail campaigns that may significantly
improve e-mail list sign-ups, increase open rates and bolster overall trust."We saw immediate and clear consumer response to the VeriSign Trust
Seal within our e-mails," said Hughes. "The VeriSign Trust Seal
offers instant and welcome reassurance to consumers increasingly worried about
the high price of clicking on the wrong link. This new offering from RatePoint
and VeriSign gives our customer campaigns-and our business-a measurable
competitive edge."Craig Spiezle, executive director of the Online Trust Alliance, a nonprofit
organization dedicated to ensuring a secure and trustworthy online experience,
said as consumers grow more concerned of the sophisticated methods used by
fraud cartels to steal identity information, the need to build and maintain
trust online is more important than ever. "Services which make it easier
for consumers to distinguish communications and Websites that are trustworthy
are essential to consumer trust and the long-term vitality of commerce,"
Nathan Eddy is Associate Editor, Midmarket, at eWEEK.com. Before joining eWEEK.com, Nate was a writer with ChannelWeb and he served as an editor at FierceMarkets. He is a graduate of the Medill School of Journalism at Northwestern University.