The ReachCast technology platform includes a cast page, a centralized site that serves as the hub for an SMB's Web presence.
ReachLocal, a provider of local online marketing solutions for
small and midsize businesses, announced that ReachCast, its
Web presence management solution, is now available to customers.
ReachCast combines a proprietary technology platform with a service
team to help SMBs build and optimize their Web presence for the purpose
of driving online search discovery, powering reputation management, and
managing social media marketing. The release marks the company's first
new anchor platform since its original online advertising platform
launch in 2004 with ReachSearch.
As part of the ReachCast service, each SMB is partnered with a WPP (Web
Presence Professional), who works directly with the business to
develop a strategy to meet their specific goals, starting with a
consultation and initial setup of ReachCast and presence creation
across Google, Facebook, Twitter and local directories. Then, in
consultation with the business, the WPP regularly creates and publishes
custom content, posts to social media sites, engages with fans and
followers, and monitors online reputation. In addition, the WPP
conducts regular calls with the business to review results and provide
specific recommendations for strategies to improve organic search
discovery, social engagement and the quality of their online reputation.
"We are excited to offer this unique solution that helps small business
owners solve some of their most complex marketing challenges in today's
digital world. It's no longer enough to simply have one static Website,
and the demands of creating and maintaining a dynamic social Web
presence are more than most small businesses can fully address," said
Zorik Gordon, co-founder and CEO of ReachLocal. "That's why we
developed ReachCast: to help SMBs connect with local consumers through
a thriving Web presence without them having to worry about creating and
managing it themselves."
The ReachCast technology platform includes a cast page, which is one
centralized site that serves as the hub for the SMB's Web presence, a
real-time publishing and syndication engine that distributes, or
"casts," the SMB's content across the Web, including the Cast page and
social sites such as Facebook, Twitter and YouTube and a content library
that provides centralized management of business information, blog
posts, rich media, social media engagement, offers, reviews and
Additional features include a proprietary radar technology that
features a single stream that monitors the Web for mentions, keywords,
reviews and more and a reporting engine that tracks progress over time
to empower robust Web presence optimization.
"Simply put, our goal with ReachCast is to help our small business
clients publish more content in more places so they can acquire,
engage and retain more customers," said Alex Hawkinson, general
manager and senior vice president of ReachCast. "We're dedicated to
developing turnkey technology and services that can help small
businesses effectively tackle the daunting task of managing a modern
Web presence so they can focus on what they do best - running their
Nathan Eddy is Associate Editor, Midmarket, at eWEEK.com. Before joining eWEEK.com, Nate was a writer with ChannelWeb and he served as an editor at FierceMarkets. He is a graduate of the Medill School of Journalism at Northwestern University.