The Dashboard can display analytical information on any data present in the database.
business analytics are available to small to medium-size businesses via
RedHorse Systems' upgraded customer relationship management platform, which
contains new Dashboard features that give small business owners a picture of
how their business is doing. The new graphical view of business information is
intuitive, making it easier for small business owners to evaluate their
business and see where attention needs to be paid.
upgrade also adds flexibility to automated workflow, now permitting
modifications to strategies already under way, and entry into a business
process at multiple points. As part of the upgrade, RedHorse Systems has
increased the speed of the system. The Dashboard can display analytical information
on any data present in the database, and the design can be modified to uniquely
suit the business.
print reports when the Dashboard not only can show the owner a graphical view
of their business, but also allows them to drill down into the details right
from the Dashboard?" said Connie Koch, founder of RedHorse. "With today's
introduction of RedHorse CRM v4.0, business analytics are now affordable to
said RedHorse's on-premises CRM is an alternative to cloud-based systems, where
ownership of the data can sometimes be an issue. Using SQL Express (free),
RedHorse CRM offers a range of automatic workflow functions, using an
independent workflow engine/manager to permit continuous operation even if
RedHorse is not running. It does so by using a Windows service. "In some CRM
systems, slow response has been a problem for small business users. We made
speed a priority," said Koch.
CRM adopters can also benefit from the trained reseller channel that is
available to support purchasers. The resellers are there to help determine the
businesses needs, configuring the software to match their business processes.
Brydson of BestFit Solutions, a RedHorse VAR, talked about the technical
expertise issue with purchasers. "Prospective buyers of CRM systems like
RedHorse sometimes think they can install and configure their own CRM. However,
the complexity of SQL Server and business automation scripting are generally
outside the skill set of most business owners," he said. "The business owner
knows how they want their business to run, and can really benefit from a
reseller who has mastered the intricacies of tailoring a CRM system to match
their specific business processes. A VAR can do it in less time and at lower
cost than if they tried it themselves."
Nathan Eddy is Associate Editor, Midmarket, at eWEEK.com. Before joining eWEEK.com, Nate was a writer with ChannelWeb and he served as an editor at FierceMarkets. He is a graduate of the Medill School of Journalism at Northwestern University.