Roku Debuts Two Instant Streaming Players
Roku expands its line of streaming video players with the launch of the $79.99 Roku SD and the $129.99 Roku HD-XR, the first Netflix streaming device to employ 802.11n connectivity.The makers of the Roku digital video player announced the release of two models, the Roku SD player, retailing for $79.99, and the Roku HD-XR, listing for $129.99. The addition of these two models expands the family of players to three; the original $99.99 Roku HD player debuted in 2008. All players stream video from Netflix, Amazon's Video On Demand service and MLB.TV. Roku is also offering free shipping on all Roku devices if purchased through Amazon.com or the company's Website.
"We're introducing a breakthrough price point with the launch of our Roku SD player," Roku founder and CEO Anthony Wood said in a prepared statement. "Additionally the Roku HD-XR is the first Netflix-streaming device to embed next generation 802.11n dual-band wireless connectivity, making it easier and more reliable than ever to start enjoying movies, TV shows, sports and the best online content available, all on the living room TV."
Roku also announced plans to launch the Roku Channel Store later this fall, enabling customers to add new content channels to their Roku experience. Earlier this year, Roku added Amazon Video On Demand, adding 45,000 titles to the Roku platform, including a thousand in HD. The company also offers a line of products aimed at Internet radio users, such as the Roku SoundBridge, which has built-in support for Roku's free tuning service.