Electronics giant and handset manufacturer Samsung is gearing up to offer
snap-happy consumers a 12-megapixel camera phone, the Pixon12. When the phone
comes to market in Europe this month, it will be the
world’s first 12-megapixel camera phone with full-touch screen.
In addition to the full-touch 3.1-inch AMOLED screen, the Pixon12 has a
Dedicated Camera Power Key that gives users one-touch access to the camera
function. The camera phone also features fast image saving for next shot, so
users can move to the next shot within around 2 seconds, the company said.
Samsung also included touch auto-focus (AF) tracking, so users can select a focus
point with the touch of a finger, after which the AF function will
automatically follow the object, keeping it in focus as it moves across the
screen. A “Smart Auto” feature allows users to capture images as the camera
automatically changes the scene and mode based on its object, background and
lighting.
JK Shin, the company’s executive vice president and head of mobile communications,
said the Pixon12 is testament to Samsung’s ongoing consumer research efforts.
“Speedy access to the camera mode, fast shutter speed and quick browsing are
some of the key factors consumers are looking for in their mobile phone
cameras,” he said. “We are very pleased to introduce the world’s first
12-megapixel camera phone that holds the answer to these pressing consumer
needs.”
The company said the camera’s 28mm wide-angle lens also allows a better
perspective and more full capture of a scene. The camera phone enables users to
then organize and manage photos with multiple ways of sorting, including by
tags, file names, ratings and time. In addition, the multi-selection feature
enables users to pull up images in groups rather than one by one.
The announcement effectively ends a competition between Samsung and rival
handset maker Sony Ericsson, which had plans to release the world’s first
12-megapixel camera. Although the camera phone will only be available in Europe
from the end of June, Samsung said it will expand the offering to other
territories.
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