Sex.com Revamps Image After Legal Ruling
Sex.com, one of the oldest and most lucrative adult sites on the Internet, is under new management.Sex.com, one of the oldest and most lucrative adult sites on the Internet, is under new management. The change in control comes after years of legal wrangling by the domain names original owner, Gary Kremen. Kremen won a landmark $65 million judgment last week against Stephen Cohen, who stole the name shortly after Kremen registered it in 1994. Kremen also won control of the site and its assets. An arrest warrant has been issued for Cohen, who is reportedly on the run.
The sites popularity is due mainly to its name. Cohen made millions of dollars running banner ads linked to fee-based sex sites. Sex.coms new manager, Daron Babin, said the new site will try to appeal to a broader audience by being a search engine and content portal.