Almost 50 percent of the client base polled did not have a Web presence or indicated being unhappy with their site.
on an April poll by Newtek Business Services of approximately 1,200 independent
business owners, small business owners apparently lack e-commerce initiative.
The low percentage of clients taking payments online-20 to 25 percent-suggests
that many business owners do not know that their site can be a useful tool for
selling merchandise as well as collecting receivables and payments for service.
Business Services' SB Authority Market Sentiment Survey offers a monthly window
into the concerns of independent business owners.
company's report concluded that this number will increase over time as
businesses become more comfortable doing most of their business functions or
applications online. Almost 50 percent of the client base polled do not have a
Web presence or indicated being unhappy with their site. Factors included
businesses having a site that is out-of-date and was created years ago; clients
not knowing where to go or how to make changes to their Website; respondents'
business and markets have changed; Websites require a "facelift" and a dynamic
updating process; the site was written in language that is out-of-date; and
search engine optimization and search engine marketing was not a real science
or art when the site was created.
is such a major part of the U.S. economy today," commented Barry Sloane,
president and CEO of The Small Business Authority. "It's important that small
to medium-sized business owners use the tools that are available to them to compete
with big business. The Internet has been the great equalizer in the
market, with companies like Google and Facebook enjoying some of the largest
market capitalizations of all U.S. companies today. They exist because of the
Internet/e-commerce and are recently established companies, unlike JP Morgan,
3M or GE, which required centuries to reach their current size. Small
businesses have the opportunity to compete today if they embrace technology and
percent of respondents do not even have a Website for their business, and for
those that do have one, 65 percent do not take payments via the site. Only 21
percent of survey respondents use a tool that can track traffic patterns on
their Website, and 55 percent of respondents said they no longer work with the
original creator of their site.
last key question, reflecting upon the use of Website monitoring tools, was
both surprising but exciting for us as a company. We believed that very
few business owners actually use their Website to monitor relevant traffic
patterns that drive customers and sales to their business. What are the
peak hours of traffic to your Website? How long do visitors stay? How many
unique visitors come? Why do visitors leave the Website? Why is no call to
action completed from visitors?" Sloane said. "This area of work needs to be
better developed with our clients and for our clients."