Midmarket software-as-a-service application provider Smart Online
and Digital Delivery Networks today announced a marketing-focused
distribution agreement whereby DDNi will present Smart Online’s suite
of OneBiz applications for small business through its OASIS 2.0 client
management platform.
The OneBiz suite of Web-based applications is designed to help
streamline business processes, reduce operating costs and improve
internal controls of small businesses as well as SOHO operations.
DDNi’s OASIS is already integrated into the desktop and notebook
systems of OEM PC manufacturers and white box resellers.
“We
are an application that is pre-loaded on a PC that helps the user
navigate all the content and offerings that are customized and designed
for that PC,” said Michael Kuptz, CEO of DDNi. “We are a framework for
the user to personalize their PC.”
Trial versions of OneBiz applications will be available on
OASIS 2.0-equipped PCs. Once a user goes through a sequence of
questions posed from the DDNi Decision Center and indicates the PC will
be used for business purposes, informational and media-rich
descriptions of OneBiz applications will be introduced.
“Instead
of an icon, we provide video and contectual information instead of an
icon,” Kuptz said. “And it’s not cluttered on the desktop.”
The OneBiz suite includes such practical programs as Human
Resources Management, Financial Management, Customer Contact Management
and more. They will be accessed from DDNi’s Center Stage
Application, a desktop destination that showcases tools and techniques
to make the PC user experience as positive as possible.
“Our
framework populates the interface with content that’s useful based on
their preferences,” Kuptz said. “SMB can extend their capability
through our platform with messaging and awareness, and we have the
ability through SmartOnline to target those usage models.”
Once selected as a preferred application, OneBiz is incorporated into a
unique desktop interface that takes users directly to OneBiz SaaS
applications without the need to launch a browser or login. These
preferences are automatically stored in the OASIS launch site so that
Internet applications then appear and operate like applications that
are traditionally stored on the desktop.
“Smart Online is excited to be partnering with DDNi to bring more value
and purpose to small business users’ PC computing activities,” said
Smart Online’s vice president of marketing and sales Neile King. “The
OASIS 2.0 platform’s Center Stage is an excellent vehicle to expose the
power and simplicity of the OneBiz applications to small business
operators that can benefit by making use of their capabilities.”
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