Social Media, Mobile Technology Use Grows Among SMBs: Report
Small business owners are optimistic about growth, using social media sites and mobile devices to boost productivity.Small business owners are adopting the use of social media sites like Facebook, Google+ and Twitter alongside mobile technology to give their businesses a boost, according to an online survey of 1,067 small to medium-size business (SMB) owners by j2 Global, a provider of cloud services. The survey also found there is a high level of optimism among SMB owners, with about three-quarters (76 percent) of respondents optimistic about their company's growth for the remainder of 2012. The j2 Global Small Business Survey found 38 percent of users currently leverage five or more mobile apps to run their business and are embracing mobile devices to improve productivity, particularly among restaurants and other organizations in the food service industry. Popular business uses of Apples iPad tablet include email (with 76 percent, the most often reported use), followed by Web browsing, document management, product demonstrations and sales, phone and video communications, and online fax.
Social media is also firmly entrenched in the business strategies of midmarket companies, led by Facebook, which was cited by 37 percent of respondents as the most important social networking site for their business. Overall, more than one in three businesses surveyed (39 percent) said a quarter of their marketing strategy now focuses on social media, while 26 percent say it is half or more of their marketing strategy.