Social Media, SaaS Provide Opportunities for Small Business E-Commerce
Small businesses are turning to software as a service (SaaS) and social media offerings to boost their online sales, but significant hurdles remain.Small and midsize businesses are looking to attract new customers but struggle with implementing a technology infrastructure to manage online stores, which could expose them to a wider audience, according to a survey from business automation and order management solutions specialist Dydacomp. The survey found more than 50 percent of SMBs view attracting new customers as their No. 1 concern, with 23 percent citing deployment of online store management platforms as a significant challenge. Small-business owners are also looking to new online channels to grow their companies, the survey indicated, with nearly 50 percent of respondents interested in leveraging mobile technologies and solutions and more than 25 percent wanting to understand how to use social media channels, such as Facebook and Twitter, to attract new customers.
Survey results also indicated that while software as a service (SaaS) offers many benefits for the SMB market, more than 60 percent of respondents said they have not yet evaluated any SaaS solutions for their business, although the benefits of SaaS solutions are numerous. The report found 38 percent identifying the ability to integrate multiple systems, such as Webstore, payment processing, shipping and accounting, as a positive. Another 38 percent cited having someone else manage infrastructure as a major benefit of SaaS.