CitrusBlast begins with an optimized listing in Google Places, Yahoo and Microsoft's Bing search service.
a provider of localized online marketing (search, mobile, social), announced
the availability of CitrusBlast, an online advertising product that combines
the power of search engines, social media and mobile search to increase exposure
within Google Maps.
is designed to be utilized by SMBs (small to medium-size businesses) within
hyperlocal markets to improve the power of searches for clientele and push more
leads back to small businesses.
begins with an optimized listing in Google Places, Yahoo and Bing. These three
search engines, which also feature map listings, directly connect to an
OrangeSoda lead generation site that has been customized for each client. All
phone calls and activity within the SMB's Website are tracked on the platform,
and analytics are used to guide campaign optimization and push more leads to
the SMB owner. CitrusBlast then creates a full profile for each SMB on Yelp and
Foursquare, two online-based business review sites.
engines, social media and mobile search are three cornerstones of enhanced
exposure online and on mobile devices for small businesses," said Jay Bean, CEO
and co-founder of OrangeSoda. "Once a client decides to seriously examine their
social online presence and strategically combine all forces, they can
experience a 200 percent increase in exposure after the first six months."
will be sold directly to current and potential OrangeSoda customers and to
their partner network. A partner of OrangeSoda, the San Diego Union Tribune has
rolled out its version of CitrusBlast through its local sales teams throughout
the San Diego market.
San Diego Union Tribune's version of CitrusBlast gives us a powerful new
offering for advertisers: a fully-loaded online advertising solution that
enables local businesses to harness the combined marketing strength of search,
mobile and social media to get their message out, get customers in the door and
watch their business grow," said Mike Hodges, vice president of interactive for
the San Diego Union-Tribune. "This product is one of the most comprehensive
advertising products that's come along in years, and we believe it will enable
both the San Diego Union-Tribune and our advertisers to realize new revenue
studies have shown that 86 percent of consumers who use Internet search engines
to find a local product or service follow up with a phone call or in-store
visit, and 61 percent of those end up making their purchase offline. In fact,
31 percent of consumers turn to a search engine first when they're on the hunt
for local products and services, and 43 percent of Internet searches today
include a local identifier, indicating that people would rather type a few
keywords into a search engine than go shuffling through the phone book.