Sony Unveils Slimmer PlayStation 3 for $299
Facing a tough market and an impending holiday shopping season, Sony revamps its pricey PlayStation 3 console, slimming the device down and cutting the price for the 120GB version to $299.Amid a period of slowing sales in the video game industry, Sony Computer Entertainment announced a slimmed-down, less expensive version of its pricey gaming console, the PlayStation 3. The new system, offering a 120GB hard disk drive, will be available in North American stores Sept. 1. Also in North America, the price of the PS3 with a 160GB HDD will be reduced to $399 Aug. 18. Sony said the internal design architecture of the new PS3 system, from the main semiconductors and power supply unit to the cooling mechanism, has been completely redesigned in order to craft a more compact console. Compared with the very first PS3 model with a 60GB HDD, the internal volume as well as its thickness and weight are trimmed down by approximately two-thirds. Furthermore, power consumption is cut by two-thirds, helping to reduce fan noise, the company said.
The new PS3's storage size has increased from 80GB to 120GB, and the console also doubles as a Blu-ray high-definition DVD player, which resulted in what many thought to be an astronomical price point of $600 when it debuted in November 2006. Concurrent with the release of the new PS3 system, SCE will modify the PS3 brand name from "PLAYSTATION 3" to "PlayStation 3" and introduce a new "PS3" logo, which is engraved on the surface of the new system.