Sony to Offer 250GB PlayStation 3 for $350
Sony announces a $350 PlayStation 3 gaming console with a 250GB hard drive in advance of the holiday shopping season.Following a price cut in September for its 120GB PlayStation 3 gaming console, Sony Computer Entertainment America on Oct. 15 announced a new PS3 system with a 250GB hard drive that will hit store shelves on Nov. 3. The PS3 250GB system has the same design and features as the 120GB system, but with a 250GB built-in hard drive and a cost of $349.99. The console is currently available as a preorder through online retailer Amazon.com. "The PS3 platform is poised for a tremendous holiday season," said Scott Steinberg, vice president of product marketing for SCEA. "We kicked things off early with the new price point and sleek form factor and have continued the momentum with this week's launch of the universally acclaimed exclusive, 'Uncharted 2: Among Thieves.' The new 250GB PS3 provides consumers with another compelling hardware option and speaks to the growing consumer appetite for digital content from the PlayStation Network-particularly [high-definition] content that showcases the power of the PS3 system."
Sony's PS3 price cut earlier this year was coupled with the unveiling of a sleeker, less bulky console design and revamped interior architecture. Sony said the internal design architecture of the new PS3 system, from the main semiconductors and power supply unit to the cooling mechanism, had been completely redesigned in order to craft a more compact console. Compared with the very first PS3 model with a 60GB hard drive, the internal volume as well as its thickness and weight were trimmed down by approximately two-thirds.