Put your wallet away--a new app from Square allows businesses and consumers to make purchases with the iPad.
the days of paying for your purchases at the traditional cash register coming
to an end? According to the CEO of tech startup Square, that's the way the
world should be going. The company, headed by Twitter founder Jack Dorsey, has
developed an application for the Apple iPad, iPhone and Android-powered devices
that turns the devices into point-of-sale terminals. The app allows businesses
and individuals to pay with credit cards and track receipts and other data.
Every user receives a free Square credit card reader in the mail, and the
application is free to download via Apple's App Store.
company accepts all major credit and debit cards, and Dorsey said at a press
event in San Francisco today that it has delivered 500,000 of credit card
readers, resulting in over 1 million transactions in May. Square also
introduced Card Case, which enables iPhone and Android users to explore local
businesses, view menus, track and store digital receipts, and open digital tabs
to make instant purchases, all on their phones.
revolutionized the payment industry with the Square card reader, which makes it
possible for anyone to accept credit cards on their phone," said Dorsey. "Now,
with Square Register, we're reinventing point of sale with a beautiful,
intuitive iPad app. Card Case goes beyond point of sale to transform the entire
Register, businesses can easily manage the items they sell, check daily
transactions, update pricing, automate checkout, generate digital receipts and
maintain virtual storefronts. Features include a location-based directory
feature designed to help sellers be discovered by customers in their
neighborhood and a Menus feature, much like a digital sandwich board, which
enables local shops and restaurants to advertise current menus, prices, daily
specials and the most popular trending items on customers' phones.
to one-click purchases made popular by online retailers, the Tabs feature makes
payments instant in the real world. Once a customer opens a tab on his or her phone,
sellers can verify a customer's identity with a stored profile and photo on
Square Register and approve the purchase with one touch. The company said Tabs
eliminate the need for cash or credit cards at checkout. Card Case, a feature
of the Square app for iPhone and Android, enables customers to access Directory
and Menus, and open Tabs at their favorite merchants. Card Case can be
activated through a text message invitation from Square after making a credit
card purchase at a participating merchant.
can activate Card Case at one of the 50 currently authorized Square merchants
in Los Angeles, New York, St. Louis, San Francisco and Washington, D.C., and
the company noted Card Case for Android phones will be coming soon. "Cash registers
and credit card terminals are relics of an expensive, complicated and
impersonal commercial transaction system," said Dorsey. "With Register and Card
Case, we're transforming everyday transactions between buyers and sellers into