More SMB mobile professionals are connected via their smartphones and tablets, according to a new study.
percent of small to medium-size businesses are "mobile businesses"
adopting wireless technology to allow their employees to work effectively
outside of the office, according to a study conducted by The Business Journals,
which also revealed the business habits of the rising number of SMB mobile
professionals-those who work outside of the office more than 30 percent of the
to the study, the average mobile professional works outside of the office more
than half the time, averaging 56 hours per week, and has an average net worth
of $1.5 million, compared with total SMB owners at $1.2 million in average net
worth. Geographically, mobile professionals are most prominent in the South (39
percent of the survey respondents believe staying connected through wireless
services and applications is critical to the success of their business. And
higher sales figures for the well-connected validate this approach: Average
sales at most mobile companies were $10.8 million in 2010, compared with $5.7
million for those companies that haven't embraced mobility.
study also reveals that 88 percent of mobile professionals use social networks,
with 60 percent of them leveraging social media platforms to market their
businesses. Many mobile professionals, 80 percent of them, feel it is critical
to have access to information while outside of the office. Devices and services
that help them stay connected while away from their desk include WiFi, text
messages, smartphones, apps, notebook/netbook, iPad and cloud computing.
addition, 43 percent of mobile professionals polled in the study are familiar
with cloud computing, with 14 percent having used cloud computing in the past
year, while 64 percent of SMB owners who are considered mobile professionals
spend more than 8 hours connected to their businesses via computer, smartphone
or iPad; 38 percent spend 11 hours and more on their devices.
our study indicates that more SMB mobile professionals are connected via their
smartphones and tablets, this enables them to work outside of the office more
seamlessly, and encourages mobile professionals to nurture a connection with
their local communities. In fact, 74 percent of SMB owners believe that it's
crucial to be actively involved," said Godfrey Phillips, vice president
for research at The Business Journals. "In addition, they're adopting
emerging technology and incorporating social networks like Facebook, LinkedIn
and Twitter into their marketing plans and business models to help them stay
it comes to travel, the study found that 45 percent of SMB mobile professionals
make business trips at least once a month and average almost 15 trips a year
for their companies-more than any other SMB group. However, mobile
professionals are spending fewer dollars on business trips. Average expenses
for flights fell to $2,642 in 2011 from $5,039 in 2007 per firm, while hotel
expenses dropped from $5,380 to $2,796 per firm over the past five years. As a
result, these SMB mobile professionals are staying more connected to their
local communities and sourcing a majority of their sales locally (71 percent).