Technology Deals, Mobile Shopping Boost Black Friday Weekend Sales
Mobile shopping was led by Apple, with the iPhone and iPad ranking one and two for consumers shopping on mobile devices.This past weekend's Black Friday holiday shopping kickoff didn't disappoint for consumer electronics products, as deep discounts kept consumer purchases robust, with HD televisions, digital cameras and MP3 players accounting for top sales categories, according to the Consumer Electronics Association. Various reports found an increase in mobile shopping as well as an increase in the level of satisfaction associated with shopping on a smartphone. Electronics were among the most purchased items over the Thanksgiving weekend, with nearly half of all shoppers buying technology, according to interim results from the Black Friday Weekend survey by the CEA and Caravan. The survey showed that nearly 118 million Americans shopped over the weekend (Thursday through Monday). And nearly half of shoppers (46 percent) who bought electronics purchased their device online.
"Electronics continue to be the must-have gifts of the holiday as consumers are allocating more of their overall gift budget to buy the latest, innovative technologies. Mature product categories, such as televisions, digital cameras and MP3 players, fared well this weekend as unprecedented price points proved too tempting for shoppers to ignore," Shawn DuBravac, CEA's chief economist and director of research, said. "The holiday shopping season got off to a strong start as many hit the stores or went online to kick off their holiday shopping as soon as they finished Thanksgiving dessert. These bargain hunters were able to find the deals they were after."